Sandra Keros
Growing up, I remember seeing my mom sitting on the couch with the newspaper wide open on her lap, clipping coupons like nobody's business. Things are no different today.
At the
Lucky supermarket, you can find boneless skinless chicken breasts on sale for $1.88/lb., whereas at
Mollie Stones in Pacific Heights a pound of organic chicken breasts will set you back $6.99. No doubt Lucky’s will save you money on the chicken, but the store will more than make up for it on middle-aisle items like desserts, cookies, candy, crackers, chips, dips, bottled water, soda, juice, frozen food, and condiments.
If you want to buy healthful food and shop smart, focus on fridge foods instead of pantry and freezer items, and buy organic commodity foods in bulk. When you cut out all the processed “stuff,” you can save enough money to justify spending more on pasture-raised meats, organic dairy, and locally and sustainably grown foods.
Next time you're at the store, take a good look at what's in your cart. You may be surprised by how easy—and even fun—it is to make better choices while saving money. With a rainbow of color in berries, peppers, tomatoes and other fruits and veggies - all bursting with color and flavor this season - you can say "leggo" to your Eggo.
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